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Nearly linking accounts to your managing director account

To begin using your director account, yous'll need to link it to an existing or new Google Ads business relationship, or to some other manager account. And then, you can view data beyond multiple accounts and switch between all linked accounts using simply one login.

This article gives yous background near linking accounts to your manager account. For instructions on how to do this, see Link accounts to your manager accounts.

How information technology works

Information technology tin help to think of a director account like a tree. Each height-level manager account tin branch out to manage private accounts or other manager accounts. Those director accounts tin so branch out to manage more individual accounts or other manager accounts, and and then on.

Here are some limits to keep in listen:

• The maximum number of active, non-manager accounts your manager business relationship can be linked to at any given time depends on your accounts' monthly spend from the last 12 months. Acquire more about how the maximum business relationship limit is determined for your director account.
• An private Google Ads account can't be directly managed past more than 5 managing director accounts.
• A manager account tin can't be direct managed by more than 1 other manager account.
• Your client account construction tin be no greater than vi levels deep.
• An individual Google Ads account can't exist linked to more than one manager account in the same MCC hierarchy.
  

Linking to an existing individual Google Ads account

When you link your manager account to an existing Google Ads account, the original client account remains unchanged and its account history remains intact. From the original user'southward perspective, the account will expect the same, and is accessible with the aforementioned sign-in information every bit before, and with the aforementioned permissions. For example, the original users of the client account continue to have access to the business relationship's billing, and invoicing and payment methods do non modify, unless you cull to set up consolidated billing.

Keep in mind that when y'all link your managing director account to an existing Google Ads account, it won't have authoritative ownership of the customer business relationship by default. Administrative ownership will have to be turned on for the manager business relationship in the customer account.

You as well have the option to create new Google Ads accounts correct from your manager account. These accounts are automatically linked to your manager business relationship, and y'all can invite users to the business relationship as necessary. Learn more about creating new accounts from your manager account.

Linking to a manager business relationship

Y'all can besides link another manager account to your manager account and manage the account in the same way that you manage individual Google Ads accounts. This too lets you manage and view data for all of the Google Ads accounts that are linked to that manager account.  As noted above, a manager account tin can't be direct managed by more than than 1 other manager business relationship.

One time your manager business relationship is linked to another manager business relationship, here's how things piece of work for users who have access to your manager account:

• If your manager business relationship is to a higher place the other managing director business relationship in the business relationship construction (significant your business relationship manages the other managing director account), users with access to your managing director business relationship can brand changes to the other manager account.
• If your director account is below the other manager account in the business relationship structure (pregnant your account is managed past the other managing director account), users with access to your director account won't exist able to make changes to your business relationship.

Creating sub-managers for your manager business relationship

Once y'all link your manager account to another managing director account, you have the power to brand that linked account the managing director for some of your client accounts. That linked manager account then becomes a sub-manager in your manager account. See the case below for how you can create and employ sub-managers.

Example

Amy manages v accounts that include 2 accounts for direct sales and iii accounts for channel sales. She wants her partner, Bill, to manage the aqueduct sales accounts. To accomplish this:

1. Beak creates his ain manager account.
2. Amy links Bill's new manager account to her own manager account. Bill now has a sub-manager account that's managed by Amy's account.
3. Amy changes the manager for the three aqueduct sales accounts to Bill's manager account.

Now Pecker has access to the 3 accounts he needs, while Amy can nonetheless view each of those accounts from her top-level director account.

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Source: https://support.google.com/google-ads/answer/7456530?hl=en